Social influence focuses on how an individual is affected by other people
According to research, Behavior is contagious. We unknowingly mimics others postures, expressions, and random nuances that we observe on a daily basis.
Conformity
Is the act of adjusting ones behavior or thinking to coincide with a group standard.
Conformity increases in conditions of:
- feelings of incompetence and insecurity
- Unanimous groups made up of > 3 People
- Admiration for the group's status and attractiveness
- No prior engagements or commitments made
- Observers present
- Respect for social standards/norms
Reasons for conforming:
Normative Social Influence
Influence resulting from a person's desire to gain approval or avoid disappointment
Informational Social Influence
Influence resulting from one's willingness to accept other's opinions about reality
Obedience
Social facilitation
Improved performance of tasks in the presence of others
Social Loafing
Tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable
Deindividualization
Loss of self awareness and self restraint occurring in group situations that foster arousal and anonymity
Group Polarization
The concept that a group's attitude is one of extremes and rarely moderate
Group Think
Mode of thinking that occurs when the desire of harmony in making of a decision in a group overrides common sense
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